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FutureLearn

Creative Marketing with Advertising Week and Fernando Machado

AW Learn via FutureLearn ExpertTrack

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Overview

Learn with Advertising Week how to produce great creative work that moves people

Learn creative marketing from award-winning marketer Fernando Machado and upskill in branding, ads, social media and podcasts.

Syllabus

Courses under this program:
Course 1: Creative Branding with Advertising Week and Fernando Machado
-Learn effective branding strategies from the world's most creative marketer – ex-Burger King CMO Fernando Machado.

Course 2: Advertising and Creative Marketing with Advertising Week
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Launch a successful advertising campaign as you learn how to choose the right ad channels to effectively target your customers.

Course 3: Radio and Podcast Marketing with Advertising Week
-Analyse successful audio marketing strategies and learn how to create memorable podcast and radio ads that hit marketing goals.

Course 4: Social Media Marketing with Advertising Week
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New to social media marketing? Upskill with AWLearn and master how to plan and run powerful social media marketing campaigns.

Taught by

Ruth Mortimer and Brendan Porter

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