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Coursera Project Network

Sales Prospecting Mastery with Lemlist: AI-Driven Strategies

Coursera Project Network via Coursera

Overview

In this intermediate-level guided project, you will master the art of AI-driven prospecting using Lemlist. We will do this by setting up and leveraging Lemlist for automated email and LinkedIn outreach, to create a sales pipeline and enhance your prospecting efficiency. You will learn how to integrate Lemlist’s AI capabilities to personalise and optimise your campaigns. Additionally, you’ll explore best practices for creating and managing automated sales funnels in Hubspot, ensuring a seamless transition from lead generation to customer conversion. By the end of this project, you will have the skills to drive more effective and automated prospecting campaigns. Learners will need a sound understanding of the principles of Sales Prospecting. Some prior experience of AI and HubSpot would be advantageous. Learners will also need to set up accounts in Claude AI, Lemlist, HubSpot and LinkedIn.

Syllabus

  • Project Overview
    • In this intermediate-level guided project, you will master the art of AI-driven prospecting using Lemlist. This project will take you through setting up and leveraging Lemlist for automated email and LinkedIn outreach, enhancing your prospecting efficiency. You will learn how to integrate Lemlist’s AI capabilities to personalise and optimise your campaigns. Additionally, you’ll explore best practices for creating and managing automated sales funnels in Hubspot, ensuring a seamless transition from lead generation to customer conversion. By the end of this project, you will have the skills to drive more effective and automated prospecting campaigns.

Taught by

Khristian Serrano

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