Protecting Business Innovations Via Trademark
Watch Course Overview: https://youtu.be/mUja4iwbrTE
Intellectual property rights (IPR) has a great impact on innovation development and society. In Science, Engineering, and Business, we seek to create wealth through innovation in products, designs, manufacturing processes, and business systems or models. However, innovation leaders often FAIL to benefit from their discoveries and inventions when they are unable to adequately protect those innovations.
This course provides learners with an understanding of how trademark laws can be used to protect business innovation using a combination of lectures and case examples for discussion. The course focus on protecting innovations with Trademark as one of several tools that can be used by companies to protect their brands and products. In additional to learning about how trademark law works in theory, we will also discuss situations in which trademark might not be effective in protecting innovations, and will focus on the legal issues involved from a practical business perspective rather than from a purely legal viewpoint. This course is one part of a four course series focusing on protection of business innovations using copyright, patent, trademark and strategy, and these four courses may be taken in any order that is most beneficial to students interested in learning about protecting innovation.
Protecting Business Innovations via Trademark
The Hong Kong University of Science and Technology via Coursera
Overview
Syllabus
- Introduction to Trademark
- Welcome to this course on Protecting Business Innovations via Trademark! How do companies protect their intellectual property, creative innovations and protect their brands from being copied? Over the next three weeks you will gain insight on how companies protect their brands & trademark through trademark law, registration, lawsuit and acquisition. As you go through the materials, you may have your own trademark related questions or scenarios that pop-up, feel free to post them in the discussion forum. Take some time to review the assignments, grading and general course guidelines for this course. Week 1 will cover the basics of trademark law and why local brands sometimes can beat international well–known brands with the same trademarks.
- Trademark Global Issues and Challenges
- In this week we will look at lawsuits of iPhone and iPad trademark violations in China. Remember trademark law is local, but businesses now are facing a big challenge in e-commerce because local brands can no longer be local if they have online shops. Trademark violation becomes an international issue and creates challenges one must strategically overcome.
- Trademark Infringement and defenses
- In this week we mainly focus on trademark infringement and lawsuits which can last for more than 25 years, how judges will use trademark violations tests to evaluate infringement, and how big companies use strategy in brand acquisition to eliminate competition.
- Peer-graded Assignment
- This is the final week of the course, let's put it all together through this peer review assignment to showcase how much you have learned!
Taught by
Theodore Henry King CLARK
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Reviews
4.9 rating, based on 77 Class Central reviews
4.8 rating at Coursera based on 216 ratings
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RIDHIMA GARGI recently took the Protecting Business Innovations via Trademark course from The Hong Kong University of Science and Technology on Coursera, and it was an eye-opener. The course does an excellent job of explaining how trademarks work and why they’re essential for safeguarding business ideas. The instructors are knowledgeable and present the material clearly, using real-world examples to make complex concepts easier to grasp. The course also includes practical advice on trademark searches and registration strategies. While more interactive content would have been helpful, overall, I found it valuable. I’d highly recommend it to entrepreneurs and professionals looking to protect their brand. -
Very Good Course. The "Protecting Business Innovations via Trademark" course on Coursera provides a comprehensive introduction to trademark law, focusing on how businesses can protect their innovations. It covers key topics like trademark registration, infringement, and strategies for safeguarding brand identity. The course is well-structured, offering practical insights and real-world examples, making it accessible even for those without a legal background. The lessons are delivered through engaging videos, readings, and quizzes, allowing learners to get the material at their own pace. Overall, it’s a valuable resource for start-up founders, and anyone looking to understand the importance of trademarks in business protection.
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GAUTAM BHATIAVery Good Course. The "Protecting Business Innovations via Trademark" course on Coursera provides a comprehensive introduction to trademark law, focusing on how businesses can protect their innovations. It covers key topics like trademark registration, infringement, and strategies for safeguarding brand identity. The course is well-structured, offering practical insights and real-world examples, making it accessible even for those without a legal background. The lessons are delivered through engaging videos, readings, and quizzes, allowing learners to get the material at their own pace. Overall, it’s a valuable resource for start-up founders, and anyone looking to understand the importance of trademarks in business protection. -
The course exceeded my expectations with its comprehensive content and engaging teaching style. The instructor provided clear explanations, breaking down complex topics into digestible segments. Interactive quizzes and real-world examples enhanced the learning experience, making the material both practical and applicable. I particularly appreciated the structured layout, which allowed me to progress at my own pace while ensuring I grasped each concept thoroughly. Additionally, the course's resources, including downloadable materials and discussion forums, fostered a sense of community and support. Overall, it was a well-designed and insightful course that provided valuable skills and knowledge. Highly recommended!
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I recently completed this course and found it exceptionally valuable. The course was well-structured, covering essential trademark concepts, registration processes, and legal protections. The instructors were knowledgeable, providing clear explanations and real-world examples that made the content relatable. Interactive elements like quizzes and case studies enhanced the learning experience. The flexibility to learn at my own pace was a significant advantage. This course is highly recommended for anyone interested in intellectual property law, offering practical insights and a comprehensive understanding of trademarks. Overall, a highly informative and engaging course.
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I learned a lot. Still have to practice but I'm very grateful with the instructor because he explained very well the topic. He gave good examples and this helped me to understand better the topic. There are somethings I still need to understand but I'll search for it. Thank you so much.
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A very interesting course. Everyone, from beginner to the expert in the field can benefit from it. Thanks to Prof Theodore Henry King Clark for breaking it down so everyone can follow and understand.
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A very interesting course. Everyone, from beginner to the expert in the field can benefit from it. Thanks to Prof Theodore Henry King Clark for breaking it down so everyone can follow and understand.
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I'm finding this course to be very informative. It's a Coursera course from the Hong Kong University of Science and Technology. It was free in our university, which is a big plus.
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The content in this course helped me get insights of the knowledge about trademarks and laws, which will help me during my own startups.
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Good overview of trademark landscape, the professor explains different issues using vivid examples which makes it easier to understand.
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It is a great course with a lot of information about trademarks, patents etc. which helped me learn a lot about patenting.
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El curso sobre protección de innovaciones empresariales a través de marcas comerciales ofrece una comprensión sólida de la importancia y los desafÃos de la propiedad intelectual en un mundo empresarial en evolución. Proporciona una visión detallada de los derechos, las estrategias legales y las consideraciones internacionales clave para salvaguardar marcas comerciales. Sin embargo, serÃa beneficioso profundizar en ejemplos prácticos y estudios de casos especÃficos para una comprensión más completa de la aplicación de estos conceptos en escenarios reales. En general, es un recurso valioso para empresarios y profesionales interesados en proteger sus innovaciones y marcas.
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The professor made the material extremely accessible and each of the videos was easy to follow along and take notes with, and just the right length; the slides were also extremely helpful - I never had to take a quiz twice, and I learned a lot. I would highly recommend this course to anyone who wants to learn more about the trademark process, particularly in the US and China, and to a lesser degree, globally.
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This course has been incredibly informative and has expanded my understanding of trademark law. Before taking this course, I only had a limited knowledge of trademarks. However, now I have been introduced to the fundamental concepts and terminology related to trademarks, significant legal cases, and their resulting judgments. I am immensely grateful to Prof. Theodore Clark for imparting his knowledge and expertise in this subject. I would also like to express my appreciation to Coursera for providing an accessible platform for learning and gaining valuable insights into trademark law.
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A very good introductory course if you want to learn trademark basics and its applications. Total length is appropriate, assignment applies knowledges learnt but and not time-consuming to accomplish.
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MEGHNA SHERMANThis course has been incredibly informative and has expanded my understanding of trademark law. Before taking this course, I only had a limited knowledge of trademarks. However, now I have been introduced to the fundamental concepts and terminology related to trademarks, significant legal cases, and their resulting judgments. I am immensely grateful to Prof. Theodore Clark for imparting his knowledge and expertise in this subject. I would also like to express my appreciation to Coursera for providing an accessible platform for learning and gaining valuable insights into trademark law. -
This course was nice , i Learnt so much new things and about the trademark. This course helped me to develop and understanding the various concept of trademark with its definition and proper criteria for distinguish between Trademark, copyright, patent, design, Geographical Indication etc. The work between the courses and quiz was also great. I love this unique idea through this I was able to remember the concept and contents which I learnt during the course and video
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This course was clearly structured and very informative for someone with no background at all in law. I understood the value of trademark, how it can be established, infringed and defended. It can also be used as a business strategy to weaken rivals. Overall, the content was very doable and I personally completed the course in a week rather than the suggested 4, because it was very nicely organised.
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I have learnt quite a lot from this course. I had a little knowledge about the trademark law, but now I am expose to the basic and general terminology about the trademark, the important lawsuits, and their judgments and much more. I am thankful to Prof. Theodore Clark for teaching this course, and Coursera for providing the platform to learn.
