Protecting Business Innovations via Strategy

The Hong Kong University of Science and Technology via Coursera

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Details

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Provider

Coursera
Pricing

Free Online Course (Audit)
Languages

English
Certificate

Paid Certificate Available
Duration & workload

11 hours 6 minutes
Sessions

On-Demand
Level

Beginner
Subtitles

English, Kazakh, German, Hindi, Russian, Swedish, Korean, Portuguese, Greek, Italian, French, Chinese, Spanish, Arabic, Thai, Ukrainian, Japanese, Indonesian, Polish, Dutch, Turkish

Found in

Part of

Protecting Business Innovation

5.0

Overview

Protecting Business Innovations Via Strategy Watch Course Overview: https://youtu.be/mUja4iwbrTE Strategy can be useful for protecting business innovation when no other form of protection exist (e.g. copyright, patent & trademark). Strategy can also compliment and strengthen other forms of innovation protection. Understanding how to use strategy to protect innovation and limitation of strategy as a form of protection will be useful for business managers. This course will cover strategies from tangible resources to intangible strategies business employ to be successful. (1) Resource-based strategy (2) Move fast or get passed (3) e-commerce (4) Changing the rules This course is one part of a four course series focusing on protection of business innovations using copyright, patent, trademark and strategy, and these four courses may be taken in any order that is most beneficial to students interested in learning about protecting innovation. Other courses in the Protecting Business Innovations series: 1. Copyright: https://www.coursera.org/learn/protect-business-innovations-copyright 2. Trademark: https://www.coursera.org/learn/protect-business-innovations-trademark 3. Patent: https://www.coursera.org/learn/protect-business-innovations-patent 4. Strategy: https://www.coursera.org/learn/protect-business-innovations-strategy

Syllabus

Resource based Strategy

How could we use a variety of resources within a business to create a virtual fortress to prevent other firms from copying our innovations. Using a combination of case examples and lectures, we will examine the role of economies of scale, network externalities, access to customers, access to raw materials or other resources and unique knowledge to create competitive barriers.

Move Fast or Get Passed

Small firms that lack resources of giants can create barriers by being faster and more flexible. Some large firms (i.e. Google & Amazon) also seek to use rapid innovation and change to create sustainable barriers to being copied.

E-Commerce Strategy

Strategy for online global business is different from that of traditional businesses. The combination of overlapping and conflicting regulations and laws and inability to enforce laws against small companies (e.g. mice) makes the world of e-commerce especially challenging for large global enterprises (e.g. elephants). Assumptions about contracts and commitments may also be invalid in some global e-commerce contexts.

Changing the rules

An important opportunity for companies to maximize shareholder value and gain competitive advantage is creative pricing. By thinking differently about price vs cost/value, some firms have been able to dramatically increase revenues and profitability for products with strong market acceptance. Changing the rules can also apply to strategic acquisitions or industry restructuring through innovation to create competitive advantage and barriers to copying innovations.

Taught by

Theodore Henry King CLARK

Reviews

4.8 rating, based on 26 Class Central reviews

4.8 rating at Coursera based on 77 ratings

Start your review of Protecting Business Innovations via Strategy

Anonymous

Really great professor and interesting topics covered!
In addition to the legal business innovations classes (i.e. trademark, patent etc.), this
class provides a strategic approach to creating a competitive business.
Anonymous

Great course of a great instructor and many illustrative examples that improve the understanding. Peer-graded assignments can help to put the learning in to practice.
NAMHA DHAWAN

I would rate this course highly; it provides clear, practical insights into legal principles with relevant examples.
Anonymous

I enjoyed the course. I learned different things about strategy and something on that call cyber laws and e-comerce.
Anonymous

¡Óptimo curso.! Lleno de consejos y métodos estratégicos para proteger tu actividad. El curso abordó diversos aspectos de la estrategia empresarial, desde la protección de las innovaciones hasta la adaptación a los nuevos mercados y la competencia.…

¡Óptimo curso.! Lleno de consejos y métodos estratégicos para proteger tu actividad. El curso abordó diversos aspectos de la estrategia empresarial, desde la protección de las innovaciones hasta la adaptación a los nuevos mercados y la competencia. Se discutieron estrategias basadas en recursos, como la construcción de fortalezas para proteger la posición en el mercado, así como enfoques más ágiles, como la innovación continua y la expansión global a través de franquicias. También se exploraron temas legales, como los derechos de autor y las marcas registradas, y se examinaron casos de estudio relevantes, como la rivalidad entre Coca-Cola y Pepsi. En resumen, el curso ofreció una visión integral de la estrategia empresarial en un entorno competitivo y en constante cambio.
Anonymous

I am rating this course 5 stars because i was taught about an area of Business I did not know about. Last year I was studying Organization Management with an Indian teacher at an Indian Technology Institute and I think he was very good teaching the…

I am rating this course 5 stars because i was taught about an area of Business I did not know about. Last year I was studying Organization Management with an Indian teacher at an Indian Technology Institute and I think he was very good teaching the subject matter and had a lot of opinions about his culture, the point here at no time was business innovation discussed and definately not the four methods of protection.

I believe it is very important to be cognizant. In America there is a term called the Rat Race, many people do not know it has several meanings, and not just the competition for jobs and promotions.

if you are of an entreprenuer spirit this course is required knowledge to help outrace your competition and most all, stay ahead. It is important to know the rules of the games.

I have a Bachelors of Science in Marketing and I did not know the importance in the hierarchy of the business assets, as in, how important the trademark is.

In my opinion this is a very good course and I am glad I took it.
Anonymous

Very interesting, stimulated many thoughts about business strategy in a faster business world.
probably too much conversational.
I would suggest more charts to keep in mind key aspects.
Anonymous

عمل متميز وإضافة رائعة لعلوماتي والمدرب ممتاز في تقديم المعلومات وتبسيطها واستخدام الأمثلة الواقعية في الشرح
John Paul Viñas

I really enjoyed taking this course while having a enhance community quarantine in our country. It helps me alot for having an idea in making your business being protected by different strategies such as economy of scale, strong brand, network externalities, etc. I believed that I can use this strategies or the things that I learned from this course in the future. Thank you very much for teaching this course not only to me but to all who had taken this course. Thank you.
Anonymous

This was a great course for learn strategies that businesses have used to become successful. I has opened my eyes to a whole world of strategies I can implement as an entrepreneur. I am glad that I chose to enroll in this course.
Anonymous

Very interesting, stimulated many thoughts about business strategy in a faster business world.
probably too much conversational.
I would suggest more charts to keep in mind key aspects.
Poor technology wording for applying submission, it's time to improve it!
Anonymous

Quite an interesting course. Especially liked the case studies. It was a good learning experience. Recommended for executives who want to understand the market and how different strategies work.
Anonymous

I recommend this course. Very interesting, with a lot of helpful information. Thank you very much for sharing them with us.
Anonymous

Good and knowledgeable experience.Will be beneficial for students and faculties. Information in abundance.E commerce and strategies made easy
Anonymous

Interesting inside of the various possibilities for protecting the idea for new product or service one can have. Many examples and thorough analysis of the area. Overall: Very helpful and well organized course.
Anonymous

Very nice course. This course will give you a very nice certificate that can help you endorse your skills in intellectual property.
Hrusikesh Nishank

This was my last course in the series of 4 lectures consisting of protecting business innovations using copyright, trademark, patent and strategy by Prof. CLARK. I really, really loved Prof. CLARK.

The course was absolutely mesmerizing and I am sure the concepts l learned would serve me well throughout my professional career.

It was highly systematic and complete with real life case studies, comparisons between brands and how they operated and played with strategies to strengthen their market positions.

I really loved the approach of Prof. CLARK and will certainly remember this experience for a lifetime.
Anonymous

Interesting course with a lot of business case study which can help to explain the concept with example is very good. And this course give a very clear concept to us to understand how strategy can help a company to survive. The e-commerce business is new to us and I am glad this course cover it and have some idea on it
Anonymous

Very interactive Prof. Recommend 100% The class was scheduled to be 4 weeks long, the projects are interactive and you get to grade yur fellow peers. This was the first class I took on Coursea and I enjoyed taking the class. The Prof has credentials as I searched online, and is highly esteemed in his community.
Anonymous

Great knowledgeable experience. This course will be beneficial for Management staff and CEO’s who want to grow their businesses,review their business strategy and protect their innovations. The case studies were very informative.