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IBM

Introduction to Business Analysis

IBM via Coursera

Overview

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As digital transformation accelerates, the demand for proficient business analysts (BAs) is rising. If you want to become a Business Analyst and don’t know where to start, this course is for you. In this course, you'll learn the fundamentals of business analysis and its significance within organizations. You’ll discover the key responsibilities of a BA and the critical skills and certifications required for success in this field. The course explores the potential career paths and growth opportunities for aspiring business analysts. This course demonstrates real-world scenarios from various industries. It focuses on practical applications, exploring essential processes like gap analysis and gaining familiarity with popular tools used in business analysis. The course also covers digital transformation in business analysis, emphasizing digital strategy, technology assessment, and the role of AI in enhancing BA practices. With a mix of theory, activities, and labs, you'll acquire the expertise needed to excel in business analysis. You'll also gain insights from practitioners on the importance of business analysis and the career journey of a Business Analyst. No prior business analytics experience is required to take this course.

Syllabus

  • Basics of Business Analysis
    • In this module, you will explore the fundamentals of business analysis, including its evolution, importance, and various domains in business analysis across industries. You'll understand the primary responsibilities of a business analyst and the skills required for business analysis. You will also learn about potential career prospects and paths in business analysis and discuss how to become a business analyst, including the education and certification options available for aspiring business analysts.
  • Business Analysis Process 
    • In this module, you will explore the business analysis process in depth, learning about the essential steps involved. You’ll also gain a solid understanding of the requirement elicitation, including the key steps and strategies for identifying and communicating with stakeholders. Furthermore, you will be introduced to popular tools and techniques used by business analysts, providing you with practical skills to effectively navigate the field of business analysis.
  • Business Analysis Practical Applications
    • In this module, you will explore the practical applications of business analysis across various industries, including real-world examples. You will learn about gap analysis and popular tools used in day-to-day business analysis. You’ll also learn how to use Excel for business matrices. Additionally, you will learn about digital transformation in business analysis processes. This will cover digital strategy, technology assessment, and the role of artificial intelligence (AI) in business analysis.
  • Final Project
    • In this module, you will complete a final project and will take a final exam to test your knowledge. The module also provides guidance about the next steps after completing this course.

Taught by

Rav Ahuja and Shubhra Das

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