Overview

Main objective of this online course is a) to understand the development of the Cultural and Creative Industries as an idea and as a concept and b) to identify the key changes of Cultural and Creative Industries in relation to contemporary digital connected world. Another important task of this course is to provide the deep understanding of the differences between cultural and symbolic meaning products (such as films, recorded music, book and periodicals, online media content, etc.) and other kinds of goods.

This HSE course will help the students to:
• Identify the main peculiarities of cultural and symbolic goods in comparison to other branches of economy in terms of production chain, risks, different stages of production.
• Be able to analyze cultural products and symbolic goods from the organizational, economic, business model perspectives
• Be able to invent new business models and analyze cultural products and assess their productions risk
• Be able to analyze cultural policies and creative industries/clusters policies

You need basic analytical skills and general knowledge in philosophy, social sciences (sociology, anthropology political science. This course will be especially useful for art students (who want to understand the organizational production of symbolic goods) or for the students from economics and management (who want to get an alternative view on the peculiarities of cultural production
The main prerequisite to this distant course is to be able to produce analytical texts in humanities. In general the course fits all the students of master level interested in peculiarities of media and cultural economy and management. This course is not recommended to those who:
• Analyse any market or industry only in microeconomic perspective (supply and demand, competition, etc.). This course is not about market but about peculiarities of the symbolic goods;
• Try to interpret culture only in terms of marketing and management (i.e. culture is considered like a simple good to be sold to the consumer). This course considers the culture broader as a human agency to produce meanings of everyday life. That’s why cultural goods are different and can not be interpreted exclusively in terms of consumption and need a certain level of state support
• Try to interpret culture like pure “art” and consequently totally exclude the organizational aspect of the culture.

This course uses a large number of concepts coming from different fields of science: political economy of communications, cultural studies, sociology etc. Some aspects of the course are commented by known scholars in this field such as David Hesmondhalgh (Universyt of Leeds), Phillipe Bouquillion (University Paris 13 Nord), Bernard Miege (Grenoble Alpes University)
Do you have technical problems? Write to us: [email protected]

Syllabus

Theory of cultural industries

This module gives an overview of main theories of cultural industries. We'll also talk about theories of creative industries and notion of creativity in general. You will get “research optics” to analyze cultural goods.

Main principles of classic cultural industries

We'll talk about peculiarities of cultural goods, models of their commercialization and risks of their production. You will also learn relationships between different actors of cultural production.

History of reproducibility in media

During this week we'll consider historical context of industrialization of culture. In particular, industrialization of print media, audiovisual media and immaterial media will be studied.

Evolution of cultural industries in digital age

During this week we'll learn transformations of cultural industries after digital revolution. We'll touch upon changes in business models, platforms and general logics shaping cultural industries in digital era.

Concentration in the field of cultural industries

This week concerns concentration in cultural industries. We'll talk about the meaning of concentration processes for cultural industries. Also we'll trace the main changes in large media and cultural conglomerates.

Creative industries and cultural industries

Theoretical concepts of creative industries will be covered during this week. We'll also operationalize such terms as creative class, creative economy and creative work. Some worrds will be said about different approaches to creative policy.

Education as creative industry

Theories of creative industries will be applied for analysis of education. Using the concept of creativity we'll explore new forms of education in universities.

Policies in the field of creative and cultural industries

During this week we'll talk about different approaches to policies in cultural and creative industries. You will learn main principles of regulation in such industries.