This course will help you to discover how to flip your logical thinking and reasoning mind to enable you to generate a wide range of innovative ideas. Using techniques such as the SCAMPER (Substitute, Combine, Adapt, Modify, Put, Eliminate, Reverse) method to assist in generating ideas, you will assess when to apply the different thinking modes appropriately in the ideation process.
You’ll apply critical reflective thinking to avoid personal biases and unintended consequences when you develop potential solutions. You will also analyse proto-concepts critically to ensure their suitability and the likelihood of positive impact.
Via text-based resources and task books, you’ll gain comprehensive understanding and benefit from in-depth reference points as you formulate your ideas and plans.
Overview
Syllabus
- Welcome to the course
- This week, you will dive into the process of creative thinking to solve systemic challenges. You will learn how to generate a broad range of ideas to address your defined sustainability issues.
- Developing sustainable business ecosystem concepts
- This week, you will learn how to converge your ideas into concrete concepts to take forward and test throughout the rest of the course.
- Converging on sustainability concepts
- This week, you will converge your thinking to make decisions about which ideas to take forward or to leave behind.
- Refining sustainability concepts
- This week, you will refine the ideas you are considering taking forward and reflect on how this will affect your draft systems map from course 2 in the Coursera Specialization 'Sustainability for business success'.
Taught by
Haider Ali
