Creating Infographics with GenAI for Marketing

Overview

Class Central Tips

Did you know that 65% of people are visual learners, and infographics can increase information retention by up to 65%. Want to unlock the power of visuals to simplify complex processes and engage your audience? This Short Course was created to help you accomplish the art of crafting impactful infographics using AI tools. By completing this course, you'll be able to confidently evaluate when and how to use infographics for maximum impact. You will also harness the power of AI tools like ChatGPT and Piktochart to streamline content creation, design, and data visualization. Finally, you will develop clear and visually appealing infographics that effectively communicate complex work processes to your team, organization, or clients. More specifically, in this 2-hour long course, you will learn how to evaluate the advantages and limitations of using infographics for communication and process improvement within different organizational contexts. You will also discover how to use the appropriate AI tools to generate content, design elements, and data visualizations aligned with specific infographic objectives and target audiences. Finally, you will develop an infographic that effectively communicates a complex work process to a specific target audience, incorporating basic design principles and utilizing AI tools to streamline the creation process. This project is unique because you'll gain hands-on experience with cutting-edge AI visualization tools. It will benefit you to have basic design knowledge, familiarity with web-based applications, and an understanding of your target audience.

Syllabus

Creating Infographics with GenAI for Marketing

This course is designed to equip you with the knowledge and skills to effectively leverage AI tools using basic graphic design elements and principles to create an infographic that simplifies a complex work process for your team, organization, or client.

Lesson 1: Data Visualization Done Right: Choosing Infographics for Maximum Impact

This lesson dives deep into the strategic use of infographics within organizations. You'll explore the strengths of infographics for clear communication and efficient process improvement. You'll also critically analyze the limitations of infographics to ensure you're recommending the right tool for the job.

Lesson 2: AI-Powered Infographics: Mastering Content, Design, and Data Visualization

Level up your infographic game with the power of AI! This session dives deep into utilizing ChatGPT and Piktochart to streamline the creation process while maximizing impact.

Lesson 3: From Inspiration to Impact: AI-Powered Infographic Design

This session empowers you to unlock the power of infographics for simplifying and explaining even the most intricate work processes by leveraging AI tools, like ChatGPT and Piktochart, to streamline content generation, design elements, and data visualization.