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Coursera

Crafting AI Identities: Strategies & Ethical Considerations

Coursera Instructor Network via Coursera

Overview

Artificial intelligence is increasingly shaping our daily interactions, from virtual assistants to personalized recommendations. Chatbot key statistics show (Press, 2023), in 2022 that 88% individuals have had atleast one conversation with a chatbot and 35% of users prefer to use chatbots to resolves their complaints. Using AI identities to engage with customers in authentic and trustworthy way is becoming more important than ever. This short course was created to help professionals in AI development, UX/UI design, business and ethics accomplish the task of crafting authentic AI identities while considering ethical implications. In this 2-hour long course, you will learn how to understand user needs and preferences, define AI personality and voice, implement multimodal expressions, address bias and fairness, ensure privacy and data protection, promote transparency and accountability, and navigate human-AI interaction ethics. By completing this course, you'll be able to enhance user experiences with AI interactions, mitigate bias and ensure fairness in AI systems, and navigate ethical considerations in AI identity design, empowering you to create AI identities that resonate with users and uphold ethical standards. This project is unique because it combines practical strategies for crafting authentic AI identities with ethical considerations, providing learners with a holistic understanding of AI identity design. In order to be successful in this project, you will need a basic understanding of AI concepts, user experience design principles, and ethical frameworks. Press, G. (2023). Chatbot statistics for 2024: Usage, demographics, trends. What’s The Big Data? Retrieved from https://whatsthebigdata.com/chatbot-statistics/.

Syllabus

  • Crafting AI Identities: Strategies & Ethical Considerations
    • Artificial intelligence is increasingly shaping our daily interactions, from virtual assistants to personalized recommendations. Chatbot key statistics (Press, 2023) in 2022 show that 88% of individuals have had at least one conversation with a chatbot and 35% of users prefer to use chatbots to resolve their complaints. Using AI identities to engage with customers in an authentic and trustworthy way is becoming more important than ever. This Short Course was created to help professionals in AI development, UX/UI design, business, and ethics accomplish the task of crafting authentic AI identities while considering ethical implications.
  • Lesson 1: Evaluating the Importance of Thoughtful AI Identity Design in Shaping User Interactions
    • In this lesson, you will analyze the concept of AI identities and the importance of thoughtful design in shaping user interactions.
  • Lesson 2: Strategies for Crafting Authentic AI Identities
    • In this lesson, you will be provided with practical strategies for designing authentic and relatable AI personas that enhance user experiences.
  • Lesson 3: Challenges and Considerations in AI Identity Design
    • In this lesson, you will examine considerations and guidelines for creating AI identities that prioritize user well-being and respect diversity.

Taught by

Resham Sivnarain

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