This workshop is a comprehensive look at all aspects of Google Ads. Get an introduction to paid advertising and understand the essential elements needed to create successful paid campaigns via Google.
This is a great opportunity for anyone looking to expand their brand awareness through tried-and-true techniques taught by an NYC industry expert.
What You'll Learn at a Glance
- Introduction to Google Ads
- How to setup and manage a Google Ads account
- Keyword Strategies
- How to use Match Types to Control Who See Your Ads
- Bidding Strategies
- How the Google Ads Auction Works
- How to Create Ads That Convert
- Landing Page Best Practices
- How to Setup Call and Conversion Tracking
- Navigating the Google Ads Interface
- Optimizing Your Campaign for Maximum Results
- Remarketing for Search & Display
- Campaign Automation
- Display Advertising with Google Ads
Custom solutions for every team:
Purchase Vouchers or Group Classes
You can purchase group vouchers so your employees can attend any of our courses at their convenience on weeknights, weekdays, or weekends. Our classes are live online or in person at our Manhattan offices. When you invest in a large block of vouchers, you'll also receive a custom registration tracking portal to manage them.
With various courses on our calendar, you don't have to worry about coordinating with each employee to find a class that works for them. Your employees can use their vouchers to enroll in classes that fit their proficiency, schedule, and location needs.
Learn Relevant Skills from Industry Experts
Your employees will leave our training as proficient users who can implement what they've learned the next day. Your employees will also have our course files to keep forever so they can continue using their training as a guide for their day-to-day tasks.
Our hands-on curriculum and focused instruction cater to every learning style. We simulate the challenges your employees will actually face on the job.
We have extensive experience developing curricula for various training sessions, either onsite at your office, in our Midtown Manhattan offices, or through remote virtual training. Our programs can be completely customized to suit your training needs.
