Learn a low-cost and low-risk method to generate business solutions.Who Should Attend:Business professionals in any functional area or role associated with revenue growth.What if you could create radical solutions that could stimulate an emotional response? Better yet, what if you could do so rapidly?Experimental, collaborative and holistically innovative. That’s design thinking. It’s a mindset for success. It’s for anyone who wants to see infinite possibilities and turn problems into solutions. Putting the customer front and center, design thinking offers a strategy for successful companies to be more agile and innovative. Using a proven process to drive innovation, you will work in small teams to visualize outcomes and challenge assumptions. You’ll learn a proven, repeatable, creative and collaborative problem-solving method that you can use to reframe problems and generate more rapid, empathetic and innovative products and services.How you will benefit:Understand how design thinking can improve organizational and personal performanceEmbrace uncertainty and develop an experimental mindset to iterate quicklyCreate a new process and attack problems from a completely new angleConvert ideas into customer value and market opportunityRelease your group’s creative thinking and sharpen critical analysisCreate more progressive and practical solutions for real-world problemsBalance constraints and technical limitations with customer preferencesDevelop design thinking to foster collaboration across functions of the organizationLearn how to use a repeatable process to drive rapid innovationWhat you will cover:Integrating design thinking into the fabric of your organization’s cultureAdding design thinking tools and templates to help your work groups ideate solutionsDeveloping a more collaborative and iterative style of work for groups/teamsUnderstanding the drivers and inhibitors of innovationLearning the importance of stakeholders and interpreters Leading collaborative problem-solving testingLearning to envision and design collaboratively with visual imagingMapping stakeholders and the complex network of beneficiariesUnderstanding the social-psychological aspect of user experienceExploring formal methods for usability testing to form customer behavior and emotional responsePresenting your vision and inviting buy-in through compelling storytellingFostering an organizational climate for innovationCourse Outline:Learning ObjectivesUnderstand How Design Thinking Can Improve Organizational PerformanceEmbrace Design Thinking to Create Your New Competitive AssetLearn How to Convert Ideas into Customer Value and Market OpportunitySharpen Your Creative Thinking and Critical Analysis SkillsCreate More Progressive and Practical Solutions for Real-World ProblemsBalance Real-World Constraints with Technical Limitations and Consumer PreferencesDevelop New Ways to Collaborate Across All Functions of the OrganizationLearn How to Use a 10-Step, Iterative and Repeatable Process to Drive Rapid Innovation
Overview
Taught by
American Management Association