Creating Your Successful Photography Website (Live Online)

Learn how to create a well-organized website that meets your professional goalsHaving a well organized, professional website is a must if you want to sell your photography. Whether you are offering photography services, selling prints or promoting educational workshops, your website needs to be easy to navigate, informative and full of invitations to action.This workshop will take you through the process of creating a website that meets your professional goals. Topics include:Platforms available and pros and cons of eachIdentifying business goals for your websiteKey components for your home page and throughout the siteHow potential clients find your siteDifferentiating yourself from the competitionCalls to action for site visitorsSEO basicsTo blog or not to blog?Scheduling and payment options to considerWe’ll review examples of other photographer websites and discuss the features and options that may be relevant to your own site.Prerequisites: We strongly encourage you to register for the “Marketing Your Photography” workshop, where you will learn how to differentiate your business, identify your ideal clients, and other concepts that will be important in creating a successful website.Note that this is NOT a “how to build your website.” We will not cover coding, design, or other technical aspects of website development. You should be comfortable working with DIY website platforms like Squarespace, Wix, etc., or have a designer that can build a site for you.What to BringPCNote-taking utensils – paper, pen/pencil (if you still use them)Where to MeetFrom the comfort of your home, in front of your computer, using Zoom. Login Credentials will be sent after confirmed registration.