With the increasing adoption of remote and hybrid work, effective communication in a corporate setting has become more critical than ever. This Corporate Communication specialization is designed to help you unlock the secrets of effective communication and build a strong, cohesive corporate culture. Learn how to harness the power of transparency and storytelling to connect with your audience and foster collaboration within your organization. Discover how a well-crafted mission statement, values, and DEI initiatives can build a strong corporate culture. This specialization also covers the art of external communications, teaching you how to promote your corporate brand, communicate effectively with media and investor relations, and build lasting relationships with your customers. Plus, learn how to leverage social media to encourage two-way communication and foster a sense of community around your brand. This specialization is ideal for professionals seeking to advance their careers in corporate communications or individuals aiming to enter this dynamic field with a strategic mindset.
By the end of this specialization, you will be able to:
Identify terms, tools, and strategies for corporate communication Analyze professional scenarios to select the best communication strategy for the situation Discuss various types of communication and their applications
Overview
Syllabus
Course 1: Introduction to Corporate Communications
- Offered by University of California, Irvine. Discover the fundamental principles of corporate communications in this introductory course by ... Enroll for free.
Course 2: Internal Communications Framework
- Offered by University of California, Irvine. Learn how to enhance your organization's internal communications to improve employee retention, ... Enroll for free.
Course 3: External Communications Channels
- Offered by University of California, Irvine. Learn the functions of external communications as well as strategies and channels to ... Enroll for free.
- Offered by University of California, Irvine. Discover the fundamental principles of corporate communications in this introductory course by ... Enroll for free.
Course 2: Internal Communications Framework
- Offered by University of California, Irvine. Learn how to enhance your organization's internal communications to improve employee retention, ... Enroll for free.
Course 3: External Communications Channels
- Offered by University of California, Irvine. Learn the functions of external communications as well as strategies and channels to ... Enroll for free.
Courses
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Learn how to enhance your organization's internal communications to improve employee retention, engagement, and overall organizational success. Explore how mission statements, values, and DEIB (diversity, equity, inclusion, and belonging) initiatives contribute to a robust company culture. Additionally, discover the importance of transparency in executive-level communications, particularly to protect an organization’s brand in times of crisis or change.
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Learn the functions of external communications as well as strategies and channels to communicate with the outside world. See how they play a crucial role in promoting your products, corporate imaging and branding, and building long-term relationships with customers. Explore how to manage media, stakeholder, and investor relations effectively. Additionally, complete this certification by identifying best practices for external communications, including segmenting your audience and leveraging social media and two-way communications with stakeholders.
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Discover the fundamental principles of corporate communications in this introductory course by learning about the significance of transparent communication, the art of storytelling, and the power of social media tools. Learn practical strategies to engage employees, whether they work in-person, remote, or hybrid. Additionally, gain insights into the personality types that tend to excel in different corporate communication careers, allowing you to align your strengths and interests with the right professional trajectory.
Taught by
Chris Ruoff
