This course from Tuck Executive Education at Dartmouth hones in on the essential considerations and strategies for mastering the art of crisis communication and management, a critical competency for today's leaders. Learners will explore the dual nature of crises as threats and potential opportunities for organizational growth and resilience. The curriculum is designed to differentiate between mere organizational drama and true crises, enabling learners to implement strategic plans effectively under pressure.
This course will equip learners with the tools and frameworks necessary to create their own crisis communication plans and lead effectively during a crisis. This will ensure they can protect and even enhance their organization's reputation when it matters most.
This course was designed to be the third in the Strategic Corporate Communication professional certificate. You will get the most out of the contents and assignments for this course if you complete it after Communicating Strategically and Corporate Brand and Reputation, and before Corporate Responsibility.
