Formerly ART-63. An introduction to visual communications in the field of graphic design. The course includes: concept development, the creative design process, production, and presentation techniques through the development of design projects on various media using Adobe Photoshop and Illustrator. The course covers design and production skills, including beginning computer software skills. Students develop conceptual and technical abilities to amplify content through composition, image, typography, symbolism, and experimentation. Emphasis will be placed on the application of basic design principles to graphic design problems in visual communications. Design solutions will explore the potential of strategy, concept, and design, utilizing composition, layout, illustration, photography, typography, and symbology. Exercises emphasize the different aspects of analytical and creative design through typical media. For example: a brochure, poster, or billboard advertising. Topics include: Fundamental studies in the history, theories, techniques, and practices of professional graphic design, and developing graphic design projects for traditional and emerging technologies. (C-ID ARTS 250) Transfer: CSU; UC
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