Green Marketing

This course on Green Marketing aims to teach learners how to develop sustainable marketing strategies that promote environmental responsibility. Students will learn about the principles of green marketing, the importance of sustainability in business, and how to effectively communicate eco-friendly practices to consumers. The course covers topics such as green consumer behavior, eco-labeling, and green product development. Through a combination of lectures, case studies, and group discussions, participants will acquire the skills needed to create and implement successful green marketing campaigns. This course is designed for marketing professionals, sustainability managers, entrepreneurs, and anyone interested in promoting environmentally friendly products and services.