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Business Blogging

HubSpot via HubSpot Academy

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Overview

Here's everything you need to know about creating a successful business blogging strategy and manage a growing blog.

Craft a blogging strategy that drives business growth
Create quality blog content your audience loves to read and share
Build a guest blogging strategy that's powered by SEO

Syllabus

Welcome to the Business Blogging Course

In this lesson, you'll learn about the Business Blogging course

Crafting a Blogging Strategy That Drives Business Growth

Crafting a blogging strategy is more than just writing and publishing helpful content. In this lesson, you'll learn why your business needs a blog, what you should do before starting a blog, and how to start a blog from the ground up. You'll then finish with how to manage a growing blog.

Creating Quality Blog Content Your Audience Loves to Read and Share

Creating quality blog content your audience loves to read and share is easier said than done. In this lesson, you'll learn why blog post structure matters, how to choose a topic and a title for a blog post, and how to structure a blog post. You'll then finish with some effective blog writing tips.

Building a Guest Blogging Strategy Powered by SEO

Building a guest blogging strategy that's optimized for search engines takes a lot of work and dedication. In this lesson, you'll learn why guest blogging is a critical piece of your blogging strategy, how to create a guest blogging strategy, how to find guest blogging opportunities, and how to secure a guest blogging spot. You'll then finish with how to write a guest blog author bio.

Business Blogging Course Next Steps

Learn more about what to do after the Business Blogging course.

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