Small businesses have begun to collect more data than ever, making it a valuable asset to gain insights, optimize operations, and make informed decisions. However, small businesses also remain the least informed customer segment about making productive use of their data. This course helps learners better understand the importance of collecting and analyzing relevant data and using it for business insights. Effectively communicating data-driven findings can also help small businesses gain a competitive edge, even allowing them to compete with much larger enterprises.
- Course level: Fundamental
- Duration: 9 minutes
Activities
This course includes three videos.
Course objectives
In this course, you will:
- Understand the main types of data and from where they are sourced.
- Explore how data can significantly impact your competitive advantage.
- Identify the importance of data visualization
Intended Audience:
This course is intended for:
- Small business owners/directors/managers/managing directors
- Small business decision makers
Prerequisites
- None
Course outline
- Video 1: Data Collection and Analysis for Small Businesses
- Video 2: Using Data for Business Insights
- Video 3: Data Visualization and Storytelling
