AR in marketing using Meta Spark

Overview

This course prepares you for a career using AR in marketing. You will learn how AR is used for marketing purposes as well as processes, guidelines, and best practices for creating AR effects. While this course focuses on creating AR effects using Meta Spark, the skills you will build apply to many other similar tools. By the end of this course, you will be able to: - List the capabilities and limitations of Meta Spark. - Install, set-up, and configure your work environment. - Explain the different elements of the Meta Spark Studio and Meta Spark Hub interfaces. - Optimize and test Meta Spark effects. - Identify best practices for designing, developing, and testing in Meta Spark. - Push content to Instagram using Meta Spark Hub. - Identify Agile and Scrum best practices for Meta Spark development. - Use Meta Spark scripting to create travel posters. To be successful in this course, experience with object oriented programming and basic web development is needed. JavaScript is a plus but not required. We recommend completing the previous courses in the program so you can build on the knowledge and skills from those courses here.

Syllabus

Meta Spark Quick Start

This module will introduce you to the basics of AR, as well as introduce you to Meta Spark, a tool you will use to create, save, test, and publish AR projects that you create.

Meta Spark fundamentals

Now that you have learned about the basics of AR and AR in marketing, it's time for a closer look. In this module you'll learn about 2D target trackers (where you can attach text or assets) and Meta Spark effects you can use to bring your projects to life.

Meta Spark pro

Now that you've become more comfortable using Meta Spark, it's time to practice implementing some of the more advanced features, such as design patterns, scripting, user input, audio, pickers, sliders, custom rendering, debugging, and optimization.

Game creation in Meta Spark

Now that you've learned all about creating effects in Meta Spark, it's time to put your skills to the test by creating and end-of-course project. You'll use the tools and technique you discovered in the course to create a series of a series of AR posters that incorporate 2D object trackers and interactions. We're calling it the scavenger hunt.