Marketing Strategy with Advertising Week and Raja Rajamannar

Overview

Create effective marketing campaigns and develop skills in strategic marketing

Discover marketing strategy with teaching from Mastercard global CMO, Raja Rajamannar, and marketing experts at Advertising Week.

Syllabus

Courses under this program:
Course 1: Quantum Marketing with Raja Rajamannar
-Chief marketing officer Raja Rajamannar on his personal view on what marketers need to know to be successful tomorrow.

Course 2: Marketing Strategy with Advertising Week
-From Tesla to Mastercard, analyse how marketing strategy has defined the success of some of the world’s biggest brands.

Course 3: Strategic Brand Management with Advertising Week
-Discover the secret to great brand management and learn how to implement an innovative, long-term brand strategy.

Course 4: Content Marketing Strategy with Advertising Week
-Learn content marketing strategy from the best in the business, with insights from Nike, Goop, Glossier, Burger King and more.