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How Testable Credentials Generate Credibility
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Classroom Contents
Why We're Sometimes Wrong - What Makes Ideas Stick in Your Memory
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- 1 Why Do We Remember False Facts?
- 2 "Less Is More" Principle and Memory
- 3 Harnessing the Power of Analogies
- 4 Why the Unexpected Is More Memorable
- 5 Opening Up the Curiosity Gap
- 6 Concrete Language Vs. Abstract and Memory
- 7 Why Credibility of the Message Matters
- 8 How Testable Credentials Generate Credibility
- 9 Four Key Principles That Help Ideas Stick
