Why Don’t Patients Behave Like Consumers? - Jon Cohen - TED

Why Don’t Patients Behave Like Consumers? - Jon Cohen - TED

TEDMED via YouTube Direct link

Cosmetic surgery

10 of 11

10 of 11

Cosmetic surgery

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Why Don’t Patients Behave Like Consumers? - Jon Cohen - TED

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  1. 1 Intro
  2. 2 I need an HDTV
  3. 3 Price
  4. 4 Quality
  5. 5 Judgment Experience
  6. 6 Desire
  7. 7 Pre Google
  8. 8 How people behave
  9. 9 Copays
  10. 10 Cosmetic surgery
  11. 11 Conclusion

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