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Understanding the market
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Classroom Contents
Using Lean Concepts that Help the Design Transformation at Nordstrom
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- 1 Introduction
- 2 About Nordstrom
- 3 Agenda
- 4 Omnichannel
- 5 What is UX
- 6 UX is a process
- 7 Understanding the market
- 8 Research
- 9 Why Lean
- 10 Learning Faster
- 11 The Road to Product
- 12 Learning Why
- 13 User Personas
- 14 Experience Journeys
- 15 Hypothesis
- 16 Full Stack Design
- 17 Interaction Design
- 18 Software Performance
- 19 Testing
- 20 Case Study
- 21 Courage
- 22 Developers
- 23 Conclusion
