The Abuse Uncertainty Principle, and Other Lessons Learned from Measuring Abuse on the Internet - David Freeman - USENIX Enigma Conference - 2020

The Abuse Uncertainty Principle, and Other Lessons Learned from Measuring Abuse on the Internet - David Freeman - USENIX Enigma Conference - 2020

USENIX Enigma Conference via YouTube Direct link

Deployment at Facebook Used for internal direction on

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13 of 22

Deployment at Facebook Used for internal direction on

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The Abuse Uncertainty Principle, and Other Lessons Learned from Measuring Abuse on the Internet - David Freeman - USENIX Enigma Conference - 2020

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  1. 1 Intro
  2. 2 Sometimes I wish I worked on ad ranking...
  3. 3 Abusive content on Facebook
  4. 4 Measuring abuse is hard!
  5. 5 Measuring abuse: The Dark Ages
  6. 6 Measuring Abuse: The Renaissance
  7. 7 Benefits of Measurement (in addition to a quieter office)
  8. 8 How do we get there?
  9. 9 Count what you blocked These things have to be bad, right?
  10. 10 Have users do the labeling Crowdsource the work via reporting/appeals flows.
  11. 11 Human labeling Get experts to decide for you.
  12. 12 Deployment at Facebook Used for internal direction and/or external reporting of
  13. 13 Deployment at Facebook Used for internal direction on
  14. 14 Comparison of approaches
  15. 15 Example: Rate Limiting
  16. 16 "Proof" of Goodhart's Law
  17. 17 Corollary: "Abuse Uncertainty Principle"
  18. 18 Living with the Uncertainty Principle For spam detection at Facebook, we split signals into two classes
  19. 19 Other coping mechanisms
  20. 20 Challenge: Build an Abuse Adapter!
  21. 21 Open questions
  22. 22 Thank you!

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