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If user quality by device components varies, bid differently
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Classroom Contents
UA Tips & Tricks - A View from the Inside with Gram Games, Uken, and Small Giant - Unite Now 2020
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- 1 Intro
- 2 Why is Unity qualified to share tips & tricks for user acquisition (UA)?
- 3 Tip #1
- 4 Launch broadly to allow the ad platform to learn where the best users are
- 5 Tip #2
- 6 Deploy a granular bidding strategy
- 7 Tip #3
- 8 If user quality by device components varies, bid differently
- 9 Tip #4
- 10 Tip #5
- 11 Creative concepts and variations
- 12 What's the verdict?
- 13 Tip #6
- 14 Plan creative rotation cycles, but react to performance, not schedules
- 15 Optimize for post-install metrics: D7 retention
- 16 Optimize for post-install metrics: D7 ROAS
- 17 Run campaign types simultaneously to maximize your reach
- 18 Summary of tips
