Typography Critique - Rules & Shapes

Typography Critique - Rules & Shapes

The Futur Academy via YouTube Direct link

- “Don’t be afraid of making things ugly. If you never make things ugly then you never discover anything new.”

4 of 28

4 of 28

- “Don’t be afraid of making things ugly. If you never make things ugly then you never discover anything new.”

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Typography Critique - Rules & Shapes

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  1. 1 - How Milka worked with snapchat
  2. 2 - the first critique
  3. 3 - uppercase is hard to read (no more than 5 words)
  4. 4 - “Don’t be afraid of making things ugly. If you never make things ugly then you never discover anything new.”
  5. 5 - Shapes at the end of the page
  6. 6 - Take advantage of uppercase
  7. 7 - the function for rules and shapes (to draw and emphasis, group or divide things, push our eye away from something or pull our eye to something)***
  8. 8 - Taking two complex things and bringing them together***
  9. 9 - Different variations of the same information ***
  10. 10 - cold open (I designed architecture with this) (***)
  11. 11 - Milka’s approach to using shapes/lines to call attention to the names
  12. 12 - Wolfgang inspiration
  13. 13 - Milka’s BOOM redesign
  14. 14 - Make mistakes and have a line party. Don’t design with limitations. When you design with hesitations it shows.
  15. 15 - is it okay to draw lines over text?
  16. 16 - Lines cradle your baby
  17. 17 - your spacing doesn’t have to be even
  18. 18 - Proximity translates into relatability
  19. 19 - why drawing out these outlines work
  20. 20 - the default line weight is no good
  21. 21 - How do you know to use a rule or not? What problems can you look for that rules and guides can solve that type cannot?*
  22. 22 - A good example of 1 trick executed really well
  23. 23 - No relationship between lines and copy
  24. 24 - Let the layout talk to you
  25. 25 - how to make centered text work
  26. 26 - Grids are like underwear, it’s meant for support and not to be seen.
  27. 27 - Don’t treat the work like masterpieces, go all in on experimenting and trying.
  28. 28 - Chris’ guide to making patterns***

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