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- Tips for designing your word mark * (This and the one above together in one cutdown)
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Classroom Contents
Typeface Design and Font Making Process with Mark Davis
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- 1 - Why Mark is obsessed with fonts
- 2 - the way typefaces were designed originally
- 3 - The way mark looks at type
- 4 - why mark prefers the Hurme cut of Helvetica
- 5 - Why we see horizontal lines thicker than vertical
- 6 - Tips for designing your word mark * (This and the one above together in one cutdown)
- 7 - Working on a typeface for a client
- 8 - Looking at Trajan’s characteristics
- 9 - Do you think we lose something when trying to make something consistent (@ ricky TNR)
- 10 - Does the font work for you or are you making the font work?
- 11 - Mark’s take on Futura
- 12 - Mark’s demo
- 13 - Mark’s rule of thumb on how to make the letter “O”
- 14 - Mark’s rule of thumb for an overshoot
- 15 - What makes a good typeface
- 16 - How much Mark charges to revise a font
- 17 - Charging for exclusivity
