Completed
- PART 1: The Power of Copywriting
Class Central Classrooms beta
YouTube videos curated by Class Central.
Classroom Contents
The Secrets of Copywriting - How to Make Money With Copy and Marketing
Automatically move to the next video in the Classroom when playback concludes
- 1 - Why This Video Exists... I'm Alex Myatt - Hello New Copywriters!
- 2 - PART 1: The Power of Copywriting
- 3 - What Can You Expect?
- 4 - Problems With Copywriting and Why 'digital Marketers' Fail
- 5 - Writing for a Company...
- 6 - Writing for a Prospect...
- 7 - Anti Market Focus: Beware of Vanity Metrics
- 8 - Direct and Indirect Response Schools of Advertising
- 9 - What's the Problem With Modern Copywriting?
- 10 - The Role of Copy
- 11 - A Few Things to Keep in Mind
- 12 - 5 Stages of Awareness
- 13 - The Secret Weapon Most Marketers Are Afraid to Use
- 14 - Research
- 15 - The Sticky Research Process
- 16 - Product Research
- 17 - Research Template and Resources Linked Above and Available in CC # how-to-start-copywriting channel
- 18 - The Ideal Client
- 19 - The Existing Brand
- 20 - Competitor Research
- 21 - Market Research
- 22 - VOC
- 23 - 5 categories of VoC +2 to Clear Up the Rest
- 24 - Final Research Steps
- 25 - So, How Important Is Research?
- 26 - PART 2: Putting All This into Practise
- 27 - The 5 Subconscious Questions
- 28 - Planning Copy: Laying Out RIOA
- 29 - Formulas to Craft Ideas
- 30 - Offer Building
- 31 - The Next Step to Planning Copy
- 32 - Don't Fall Victim to the Attention Span Fallacy
- 33 - Copywriters Are Attention Managers
- 34 - Structuring Copy
- 35 - Messaging Hierarchy
- 36 - The Final Part of Planning: Spit Drafting
- 37 - Turning Your Research and Planning into Copy
- 38 - Adapting IVOC Data
- 39 - Dimensionalization
- 40 - The Core Copywriting Structure
- 41 - The Lead
- 42 - Headline: The Most Important Aspect of Copywriting
- 43 - The Body
- 44 - The Close
- 45 - Editing Copy
- 46 - Some Other Useful Tidbits...
- 47 - How to Improve Your Copywriting Long Term
- 48 - Summing It All Up...
