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Brain Freeze
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Classroom Contents
The Psychology of Social Engineering
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- 1 Intro
- 2 The Human OS
- 3 Niall Merrigan
- 4 Marketing and Sales
- 5 Smell
- 6 Old Spice
- 7 Double Down
- 8 Calvin Klein
- 9 Kia
- 10 BMW
- 11 Mens Health
- 12 Women
- 13 Comparison
- 14 Brain Freeze
- 15 iPhone
- 16 Bone Feeder
- 17 New York Times
- 18 Fishing
- 19 Spearfishing
- 20 Human error
- 21 Password managers
- 22 iCloud
- 23 Panic
- 24 SMS
- 25 What happened
- 26 What do you see
- 27 She put on a belly
- 28 Coffee carriers filled
- 29 People are nice
- 30 Social stereotypes
- 31 Benjamin Franklin effect
- 32 Key takeaways
