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The marketing department
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Classroom Contents
The Power of Economic Narratives
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- 1 Introduction
- 2 The power of narratives
- 3 The most powerful narrative
- 4 Chinas narrative
- 5 The right narrative
- 6 Economic models
- 7 Elevator pitch
- 8 Writing about possibilities
- 9 Path dependency
- 10 Negative narratives
- 11 Narrative contagions
- 12 Policymaker advice
- 13 Examples of good narratives
- 14 Kate Ray
- 15 Haussmann
- 16 Vandals
- 17 What used to be us
- 18 Reducing divisiveness
- 19 The marketing department
- 20 Institutions credibility is shot
