The Evolution of Marketing and Advertising in 2018

The Evolution of Marketing and Advertising in 2018

Web Summit via YouTube Direct link

PR Strategy

11 of 15

11 of 15

PR Strategy

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Classroom Contents

The Evolution of Marketing and Advertising in 2018

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  1. 1 Introduction
  2. 2 Kenny Jacobs Ryanair
  3. 3 Brand Perception
  4. 4 Mystery Flying
  5. 5 What kind of things do you take over
  6. 6 What else do you do on the digital front
  7. 7 Conversion improvements
  8. 8 What went wrong
  9. 9 What we did
  10. 10 Communication
  11. 11 PR Strategy
  12. 12 Airline Business
  13. 13 Flo Leary
  14. 14 Ryanair
  15. 15 Google

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