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The Behavioral Edge - Level Up Your Data Skills with Behavioral Science

The Behavioral Edge - Level Up Your Data Skills with Behavioral Science

Data Science Dojo via YouTube Direct link

A/B Testing

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A/B Testing

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The Behavioral Edge - Level Up Your Data Skills with Behavioral Science

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  1. 1 Introduction
  2. 2 Why behavioral science matters for analytics
  3. 3 Different types of analytics tell us different things about behaviors
  4. 4 Behavioral perspective
  5. 5 Behavioral variables
  6. 6 Causal analytics drive effective action
  7. 7 A/B Testing
  8. 8 Conclusion

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