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The Art of the Nudge - Cheap Ways to Steer User Behavior
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- 1 RSAConference 2019 San Francisco March 4-8 Moscone Center
- 2 Behavior Guidance/Manipulation old as time
- 3 Some simple scenarios
- 4 Defining the nudge
- 5 Nudge Theory
- 6 Examples of nudges
- 7 Example of a nudge for good
- 8 Example of an evil nudge
- 9 Decoys (Famously from The Economist)
- 10 Why should we care?
- 11 Methods for Nudging
- 12 Nudge Framework
- 13 Choose a problem to solve
- 14 Choose your method
- 15 Step 3: Architect the nudge
- 16 Review/Summary, We Made It!
- 17 Apply what you learned today
- 18 Questions/Answers/More Info
