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Using podcasts to build brand
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Classroom Contents
Talking Podcasts - The Power of Digital Audio Storytelling
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- 1 Intro
- 2 FT Audio
- 3 Experimentation
- 4 The New Conspiracist
- 5 Using podcasts to build brand
- 6 The FT News Briefing
- 7 The role of the print paper
- 8 Habit forming
- 9 Hot Money
- 10 Monetizing investigative journalism
- 11 Growing the FT brand
- 12 Why conspiracy theories
- 13 HP
- 14 Deeper relationship with audience
- 15 Better advertising metrics
- 16 Audience engagement
- 17 Subscriptions
- 18 Multiplatform
- 19 Outro
