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Classroom Contents
Shifting Focus from Conversion to Retention - Sustainable Growth Strategies
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- 1 What is Blink
- 2 The soft paywall experiment
- 3 The 4 lessons
- 4 Measure once cut twice
- 5 Conversion vs Retention
- 6 Retention
- 7 New metrics
- 8 Think big
- 9 Feedback is a gift
- 10 Quality priority
- 11 Organizational changes
- 12 QA
- 13 Northstar KPI
- 14 Making a product change
- 15 Where do ideas come from
- 16 What have people learned
- 17 How the product team changed
