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Intro
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Classroom Contents
Playing with Games Lifetime Value - Calculation and Best Practices
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- 1 Intro
- 2 From tracking installs to tracking behaviors
- 3 Did you say popular ways?...
- 4 Lifetime & value
- 5 Historical averages and benchmarks
- 6 Simple predictive models
- 7 Advanced predictive models
- 8 Why predictive?
- 9 Buy Till You Die model BTYD
- 10 Buy Till You Die model (BTYD)
- 11 Which is the best?
- 12 Tips to improve the LTV calculation
- 13 Conclusion
