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Firms must become customer obsessed
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Perspectives on Personalization: A Holistic Approach
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- 1 Intro
- 2 And the pandemic causes measurable concern
- 3 Firms must become customer obsessed
- 4 So, how does customer obsession apply to personalization?
- 5 Personalization relies on multiple enterprise investments
- 6 Connect your personalization ecosystem
- 7 Consider personalization from your customer's perspective
- 8 Shift your focus to where your customers get value...
- 9 Invest in driving customer outcomes
