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Own Your Brand's Purpose and Values in Advertising

Own Your Brand's Purpose and Values in Advertising

Oracle via YouTube Direct link

Why brand purpose is more important than ever

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Why brand purpose is more important than ever

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Classroom Contents

Own Your Brand's Purpose and Values in Advertising

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  1. 1 Introduction
  2. 2 Responsible media and why it matters
  3. 3 Why brand purpose is more important than ever
  4. 4 Enable ownership over brand purpose
  5. 5 Ensuring accountability for brand purpose and responsible media outcomes
  6. 6 What is your wish for the advertising industry?

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