Entrepreneurship Essentials

Entrepreneurship Essentials

IIT Kharagpur July 2018 via YouTube Direct link

Lecture 18 : Marketing Research

19 of 44

19 of 44

Lecture 18 : Marketing Research

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Entrepreneurship Essentials

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  1. 1 Entrepreneurship Essentials
  2. 2 Lecture 01 : Introduction
  3. 3 Lecture 02 : Two Amazing and Inspiring Stories
  4. 4 Lecture 03 : Myths and Realities about Entrepreneurship
  5. 5 Lecture 04 : Entrepreneurial Qualities
  6. 6 Lecture 05 : Why Start-ups Fail
  7. 7 Lecture 06 : Vision, Mission and Entrepreneurial Qualities
  8. 8 Lecture 07 : Vision, Mission and Entrepreneurial Qualities (Contd.)
  9. 9 Lecture 08 : Value Proposition
  10. 10 Lecture 09 : Business Model generation - I
  11. 11 Lecture 10 : Business Model generation - II
  12. 12 Lecture 11 : Competitive Advantage
  13. 13 Lecture 12 : Lean Startup
  14. 14 Lecture 13 : Lean Startup (Contd.)
  15. 15 Lecture 14 : Balanced Founding Team and Early Recruits
  16. 16 Lecture 15 : Forms of Legal Entities
  17. 17 Lecture 16 : Marketing for Startups
  18. 18 Lecture 17 : Marketing for Startups (Contd.)
  19. 19 Lecture 18 : Marketing Research
  20. 20 Lecture 19 : Marketing Research (Contd.)
  21. 21 Lecture 20 : Marketing Research Example
  22. 22 Lecture 21 : Financial Statements
  23. 23 Lecture 22 : Financial Statements (Contd.)
  24. 24 Lecture 23 : Financial Statements (Contd.)
  25. 25 Lecture 24 : Financial Statements (Contd.)
  26. 26 Lecture 25 : Financial Statements (Contd.)
  27. 27 Lecture 26 : Financial Statements (Contd.)
  28. 28 Lecture 27 : Financial Statements (Contd.)
  29. 29 Lecture 28 : Break - Even Point (Cost Volume and Profit Analysis)
  30. 30 Lecture 29 : Break - Even Point (Cost Volume and Profit Analysis)(Contd.)
  31. 31 Lecture 30 : Break - Even Point (Cost Volume and Profit Analysis)(Contd.)
  32. 32 Lecture 31 : Writing Business Plan
  33. 33 Lecture 32 : Writing Business Plan (Contd.)
  34. 34 Lecture 33 : Funding your start up
  35. 35 Lecture 34 : Funding your start up (Contd.)
  36. 36 Lecture 35 : Funding your start up (Contd.)
  37. 37 Lecture 36 : Funding your start up (Contd.)
  38. 38 Lecture 37 : Funding your start up (Contd.)
  39. 39 Lecture 38 : How to Start a Startup
  40. 40 Lecture 39 : Go to Market Strategy
  41. 41 Lecture 40 : Innovation and Entrepreneurship
  42. 42 Lecture 41 : Innovation and Entrepreneurship (Contd.)
  43. 43 Lecture 42 : Innovation and Entrepreneurship (Contd.)
  44. 44 Lecture 43 : Dos and Don'ts

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