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Audience Segmentation
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Classroom Contents
Navigating a New Era of the Digital Media Business
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- 1 Introduction
- 2 Welcome
- 3 Where we are now
- 4 Business model
- 5 Empire
- 6 Does Silicon Valley invest in media
- 7 What is Axios HQ
- 8 Can media build technology
- 9 Digital media and video games
- 10 Tools for identifying communitydriven brands
- 11 Personal brands
- 12 News as a public service
- 13 News as a business model
- 14 News as a public service model
- 15 News as a forprofit model
- 16 Local news outlets
- 17 Invest in Axios
- 18 Do You Still Need Facebook
- 19 Culture
- 20 Emotional Intelligence
- 21 Audience Segmentation
- 22 Super Fans
- 23 TikTok
- 24 Question Time
