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Overview Of Marketing
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Classroom Contents
Marketing & Retail Analytics
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- 1 ➤ Skip Intro:
- 2 Introduction
- 3 Overview Of Marketing
- 4 Marketing Terminologies Part 1
- 5 Marketing Terminologies Part 2
- 6 RFM Analysis Using Tableau
- 7 RFM Analysis Using KNIME Part 1
- 8 RFM Analysis Using KNIME Part 2
- 9 Percentiles and Auto-Binner Function in KNIME
- 10 Cluster Analysis
- 11 K-Means Segmentation
- 12 Churn Rate Prediction
- 13 Churn Rate Prediction - Logistic Regression Hands-on
- 14 Churn Rate Prediction - Decision Tree and Random Forest Hands-on
- 15 Customer Churn Rates
- 16 Market Basket Analysis Part 1
- 17 Market Basket Analysis Part 2
- 18 Customer Lifetime Value (CLV) Model
