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Core Concepts in Marketing
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Classroom Contents
Marketing Management-I
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- 1 Defining Marketing
- 2 Core Concepts in Marketing
- 3 Case Studies
- 4 Marketing of Services
- 5 Evolution of Marketing
- 6 Contemporary Issues in Modern Marketing Practices
- 7 Introduction to Competitor Analysis
- 8 Marketing Objectives
- 9 Strategy and Core Competency
- 10 PESTEL Framework
- 11 Competitive Analysis
- 12 Case Study
- 13 Introduction To Marketing Information System
- 14 Components of a Marketing Information System
- 15 Marketing Research Process
- 16 MDP and MRP
- 17 Exploratory Research
- 18 Exploratory Research - Continued
- 19 Causal Research
- 20 Measurment and Scaling
- 21 Questionnaire and Sampling
- 22 Sampling Techniques
- 23 Data Collection, Preparation and Analysis
- 24 Multivariate Data Analysis
- 25 Introduction to Consumer Behviour and Need Recognition
- 26 Information Search
- 27 Socio-Cultural Influences on the Consumer Buying Process
- 28 Psychological Influences on Consumer Buying Process
- 29 Evaluation of Alternatives
- 30 Purchase and Post Purchase Evaluation
- 31 Service Consumption
- 32 Structural Models of Attitude
- 33 Industrial Buyer Behaviour I
- 34 Industrial Buyer Behaviour II
- 35 Industrial Marketing Program and Buying Process
- 36 Three Dimension of Industrial Buyer Behaviour
- 37 Consumer Decision-Making Process Revisited
- 38 Identifying and Choosing Oppurtunities
- 39 Market Segmentation
- 40 Market Segmentation - II
- 41 Segmentation and Targeting
- 42 Segmentationa and Post Segmentation Strategies
- 43 Introduction to Marketing Strategy
- 44 Positioning
- 45 Segmentation and Targeting in B2B Market
- 46 Crafting the Positioning and Branding Effectively
