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Introduction to Services Marketing
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Classroom Contents
Marketing Management
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- 1 Consumer Behaviour -II
- 2 Marketing Promotion
- 3 Consumer Behaviour
- 4 Advertising
- 5 Market Segmentation
- 6 Advertising - II
- 7 Positioning and Product Differentiation
- 8 Advertising - Ethical , Social and Regulatory Aspects
- 9 Marketing, PLC and Pricing Policies
- 10 Principles of Management
- 11 Product Decisions
- 12 Sales Promotion - II
- 13 Principles of Management : Introduction- II
- 14 Sales Promotion
- 15 PR, Personal Sellings, Sales management
- 16 Distribution Channels
- 17 Product Decision - II
- 18 Wholesaling and Retailing
- 19 New Product Development and Product Life Cycle
- 20 Retailing
- 21 Introduction to Management
- 22 Introduction to Services Marketing
- 23 The System Approach
- 24 Directing and Controlling
- 25 Marketing Environment
- 26 Pricing Decisions
- 27 Green Marketing
- 28 Services Mix and Relationship
- 29 Understanding Marketing
