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Making Marketing Great Again - Inside the Trump 2016 Advertising Campaign

Making Marketing Great Again - Inside the Trump 2016 Advertising Campaign

Web Summit via YouTube Direct link

Intro

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Intro

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Making Marketing Great Again - Inside the Trump 2016 Advertising Campaign

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  1. 1 Intro
  2. 2 Secret Targeting
  3. 3 The Secret
  4. 4 Data vs Content
  5. 5 Silos Decision Making
  6. 6 Emotion and Feeling
  7. 7 The Secret Sauce
  8. 8 The Matrix Calendar
  9. 9 Human Behavior

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