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Classroom Contents
Hooked - How to Build Habit-Forming Products
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- 1 Introduction
- 2 What is a Hook
- 3 Triggers
- 4 Internal triggers
- 5 Negative valence states
- 6 Action phase
- 7 Motivation and ability
- 8 Conceptual graph
- 9 The nucleus accumbens
- 10 How the brain gets us to act
- 11 The unknown is fascinating
- 12 Three types of variable rewards
- 13 Social media example
- 14 The feed
- 15 Game play
- 16 Clearing notifications
- 17 Investment phase
- 18 Tech vs physical goods
- 19 Cold hard fact
- 20 Trigger action reward investment
- 21 My incentive
- 22 Example
- 23 Survey
