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– Why do we use A/B testing?
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Classroom Contents
Introduction to Online Experimentation and A-B Testing
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- 1 – Intro
- 2 – A/B testing
- 3 – Obama campaign
- 4 – A/B testing on emails and newsletters
- 5 – Online forms
- 6 – Why do we use A/B testing?
- 7 – A/B testing versus multivariate testing
- 8 – Control and treatment
- 9 – Metrics
- 10 – Hypothesis
- 11 – Confidence Intervals
- 12 – A/A testing
- 13 – Metrics
- 14 – Tools
- 15 – QnA
