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Introduction to Marketing Essentials
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Introduction to Marketing Essentials
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- 1 Introduction to Marketing Essentials
- 2 Lecture 1 Creating Customer Relationships and Value through Marketing Part 1
- 3 Lecture 2 Creating Customer Relationships and Value through Marketing Part 2
- 4 Lecture 3 Developing Successful Marketing and Organizational Strategies Part 1
- 5 Lecture 4 Developing Successful Marketing and Organizational Strategies Part 2
- 6 Lecture5 Understanding the Marketing Environment, Ethical Behavior, and Social Responsibility Part 1
- 7 Lecture6 Understanding the Marketing Environment, Ethical Behavior, and Social Responsibility Part 2
- 8 Lecture 7 Understanding Consumer Behavior Part 1
- 9 Lecture 8 Understanding Consumer Behavior Part 2
- 10 Lecture 9 Understanding Consumer Behavior Part 3
- 11 Lecture 10 Understanding Organizations as Customers Part 1
- 12 Lecture 11 Understanding Organizations as Customers Part 2
- 13 Lecture 12 Understanding and Reaching Global Consumers and Markets Part 1
- 14 Lecture 13 Understanding and Reaching Global Consumers and Markets Part 2
- 15 Lecture 14 Marketing Research: From Customer Insights to Actions Part 1
- 16 Lecture 15 Marketing Research: From Customer Insights to Actions Part 2
- 17 Lecture 16 Market Segmentation, Targeting, and Positioning Part 1
- 18 Lecture 17 Market Segmentation, Targeting, and Positioning Part 2
- 19 Lecture 18 Market Segmentation, Targeting, and Positioning Part 3
- 20 Lecture 19 Developing New Products and Services Part 1
- 21 Lecture 20 Developing New Products and Services Part 2
- 22 Lecture 21 Developing New Products and Services Part 3
- 23 Lecture 22 Managing Successful Products, Services, and Brands Part 1
- 24 Lecture 23 Managing Successful Products, Services, and Brands Part 2
- 25 Lecture 24 Managing Successful Products, Services, and Brands Part 3
- 26 Lecture 25 Pricing Products and Services Part 1
- 27 Lecture 26 Pricing Products and Services Part 2
- 28 Lecture 27 Managing Marketing Channels and Supply Chains Part 1
- 29 Lecture 28 Managing Marketing Channels and Supply Chains Part 2
- 30 Lecture 29 Retailing and Wholesaling Part 1
- 31 Lecture 30 Retailing and Wholesaling Part 2
- 32 Lecture 31 Integrated Marketing Communications and Direct Marketing Part 1
- 33 Lecture 32 Integrated Marketing Communications and Direct Marketing Part 2
- 34 Lecture 33 Advertising, Sales Promotion, and Public Relations Part 1
- 35 Lecture 34 Advertising, Sales Promotion, and Public Relations Part 2
- 36 Lecture 35 Using Social Media to Connect with Consumers Part 1
- 37 Lecture 36 Using Social Media to Connect with Consumers Part 2
- 38 Lecture 37 Personal Selling and Sales Management Part 1
- 39 Lecture 38 Personal Selling and Sales Management Part 2
- 40 Lecture 39 Implementing Interactive and Multichannel Marketing Part 1
- 41 Lecture 40 Implementing Interactive and Multichannel Marketing Part 2
