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Influencing the Influencers

Influencing the Influencers

Web Summit via YouTube Direct link

What makes an influencer

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What makes an influencer

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Classroom Contents

Influencing the Influencers

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  1. 1 Introduction
  2. 2 What makes an influencer
  3. 3 Types of influencers
  4. 4 Authenticity
  5. 5 Performance Marketing
  6. 6 Platforms
  7. 7 Diversification
  8. 8 China
  9. 9 Brand safety
  10. 10 AR approach
  11. 11 Micro influencers
  12. 12 Exciting developments
  13. 13 Expanding the influencer brand

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