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Intro
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Classroom Contents
Industry, Market and Business Analysis - Key Concepts and Strategies
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- 1 Intro
- 2 Markets and Industries
- 3 Mobility Markets and Buyer Clusters
- 4 The Seven Domains of Attractive Opportunities
- 5 Key Market Influencers
- 6 Industry Forces and Market Evolution-1
- 7 Market Opportunity Analysis
- 8 Understanding the Market
- 9 Expanding the Market Reach
- 10 Structural Typology of Markets
- 11 The Pyramid of Markets
- 12 The Specificity of Markets-2
- 13 Three Marketing Approaches-Seek Synergy
- 14 Evolutionary Processes
