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How to Win Hearts & Minds - Lessons Learned from Electoral Politics

How to Win Hearts & Minds - Lessons Learned from Electoral Politics

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Language matters

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Language matters

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How to Win Hearts & Minds - Lessons Learned from Electoral Politics

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  1. 1 Intro
  2. 2 Learning from Kate
  3. 3 Time pressure
  4. 4 Youre talking to yourself
  5. 5 Language matters
  6. 6 Political segmentation
  7. 7 Applying segmentation to the context
  8. 8 Residual COFF
  9. 9 Define Delivering Claim
  10. 10 Polling
  11. 11 Tools
  12. 12 Summary

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